#MOMENTS IN TIME FULL#
She has recovered from the shooting, but Giffords does not have full use of the right side of her body, and she struggles with speech, with language. She co-founded Giffords, an advocacy group that promotes gun safety. Since then, Giffords has dedicated her life to calling for action on gun control. congresswoman from Arizona when she was shot in the head by a gunman at a constituent event outside Tucson. KELLY: In 2011, Giffords was serving as a U.S. UNIDENTIFIED REPORTER #2: Police say he shot 14 others, including the congresswoman, before bystanders tackled him.
And injured 13 others, including Gabby Giffords. UNIDENTIFIED REPORTER #2: Including a federal judge and a 9-year-old girl. UNIDENTIFIED REPORTER #1: The shooting left six people dead. We've been informed Gabrielle Giffords is involved. UNIDENTIFIED PERSON: County's going to be working a shooting. She asked, how many more children will be killed by guns? Gabby Giffords, of course, knows all too well the effects of gun violence. Event Stream Processing (ESP) and Complex Event Processing (CEP) provides the mechanisms to actively listen for these events that impact business operations.The day of the shootings in Uvalde last month, Gabby Giffords tweeted that she was devastated. Creating new Operational Intelligence that improves situational awareness and supporting it with intelligent decision support for the appropriate actions to follow, is how smart businesses exploit these Business Moments.įinding these Business Moments is key to acting on them. Using technology that is commercially available today, we can even predict the customer’s likelihood to buy using a customer propensity machine learning model. Once we know the context (platinum customer) and relevance (in the store now), we can provide a personalized discount offer or have an informed sales agent engage with the customer. In the example of the customer on an e-commerce store, we can combine event data from web click streams with information in our CRM system to match the customer to our records. This requires Operational Intelligence where real-time event data is combined with other contextual data in your business to create new “intelligence” that improves your situational awareness.
#MOMENTS IN TIME HOW TO#
The sooner we know, the sooner we can tell someone who cares.Įxploiting these Business Moments dynamically requires that you, firstly, know more about the context of the opportunity and, secondly, know how to respond. The same way that we can do something when we know there is a “loyal” customer in our store or e-commerce site. If we know about eminent equipment failure within a few minutes, we can respond proactively, whereas knowing about it in a few hours reduces our ability to prevent failure and quite often it is too late to do anything about it. The value of information about a Business Event diminishes over time as mentioned above. It can also be seen as real-time Operational Intelligence, rather than Business Intelligence that is retrospective (looking at insights over historical data). Knowing that the customer is there is key to exploiting a “business moment” in this example. A customer in your store (virtual or bricks and mortar) is only an opportunity when the customer is there.
So what does this mean?Ī transient opportunity means that it is only an opportunity for a limited period of time. Gartner defines a “Business Moment” as a “transient opportunity, exploited dynamically”. Leading research firm Gartner is talking about “Business Moments” as a key focus point for Digital Business and Operations. (This article was first published on LinkedIn Posts)
0 kommentar(er)
